SpacebirdFree AI plan
SEO for estate agents and property developers

SEO for real estate: more instructions from Google and AI.

Spacebird helps estate agencies reach more sellers and landlords, without leaving everything to the property portals. Owners find your agency in Google, and AI assistants mention your name when someone is looking for an agent. With a dedicated expert who knows real estate.

✓ For estate agencies
What you get

What does SEO do for your estate agency?

Less dependence on property portals, more enquiries from a channel you own. Here is how we approach it for estate agencies.

01

More valuation requests

Buyers find your properties on the portals, but sellers choose their own agent. We build pages around ‘property valuation’ and ‘sell my house’ in your towns, so owners come to you.

02

Found in your area

We link your agency to what owners actually type, such as ‘estate agent Headingley’ or ‘let my flat Manchester’, instead of broad terms only the portals win.

03

Area pages that rank

For every town and neighbourhood we build a strong page with prices, sold properties and local information. We sort out expired listing pages and duplicate properties. Read how in local SEO.

04

Content that answers questions

Guides on selling, letting, required certificates and property purchase taxes. Created with AI, reviewed by experts and only published after your approval.

05

Recommended by AI assistants

More and more owners ask ChatGPT or Google which agent to choose. With clear information about your agency, your area and strong reviews, you make it into those answers.

How many instructions is your agency missing out on?

Free: an expert analyses your area, your competitors and your visibility in Google and AI, and presents your personal AI visibility plan.

Get your AI visibility plan →
How it works

From analysis to more instructions in five steps.

1

Agency analysis

We go through your website: property pages, area pages, your valuation form, speed and your visibility in Google and AI.

2

Opportunities per town

We put search demand next to your area and your type of instructions, so we first work on the towns and services that deliver the most.

3

Technical setup in order

We tackle problems with indexing, expired listings, duplicate pages and load time in order of impact on your enquiries.

4

Content that convinces

Area pages, selling guides and development pages in natural, local English, and in other languages if you also serve buyers and sellers who speak them.

5

Publish and track

We publish and track in Cockpit how your rankings, AI mentions and organic traffic to your agency grow.

Free AI visibility plan

See it for your agency.

An expert analyses your agency, contacts you within 1 working day and personally presents in which towns owners are currently ending up with your competitors, in Google and in AI.

Get your AI visibility plan →
The difference

Not one-off SEO tasks, but a growth engine for your agency.

A traditional SEO agency
✕One-off audit, then silence
✕Generic advice without real estate knowledge
✕Focus on rankings instead of instructions
✕The same property copy as on the portals
✕No attention to AI search
Spacebird
✓Analysis and execution every month
✓Priorities per town and type of instruction
✓Area and development pages that rank
✓Visible in Google and AI assistants
✓A dedicated expert who knows real estate
Why now

Owners increasingly ask AI which agent to choose.

Anyone who wants to sell or let asks ChatGPT, Perplexity or Google who the best local agent is or what a property is worth. Agencies with clear information about their area, their approach and genuine reviews make the shortlist. The rest don’t get mentioned, however good their service.

Local

Real estate in your market.

What makes local estate agencies different, and how we take that into account.

01

Competition from the portals

Rightmove, Zoopla and other portals rank at the top for broad search terms such as ‘houses for sale Leeds’. We find the neighbourhoods, services and questions where you, as a local agency, can win.

02

Several languages, one market

If owners and buyers in your area search in more than one language, we align language versions, hreflang and keywords per language, so you get found in each of them.

03

Search terms the way owners type them

Owners search in their own words, such as ‘estate agents near me’, ‘free house valuation’ or ‘flats to rent’. We base your area and service pages on search data from your own market.

Built for trust

What owners expect from your agency.

Trust decides who gets the instruction. We put these details visibly on your site, and make them readable for Google and AI.

01

Your accreditation in view

Many markets require estate agents to be licensed, registered or members of a professional body or redress scheme. We state your registration, company number and address clearly and consistently everywhere. That builds trust with owners, Google and AI.

02

Certificates when selling

Sellers want to know what they need, such as an energy performance certificate and any other mandatory surveys or disclosures. Key information often has to appear in your listing too. Clear guides on this draw sellers to your site.

03

Questions about purchase taxes

Buyers want to know what they will pay on purchase, and the rates and reliefs change regularly. Up-to-date, accurate answers make your site a source that Google and AI cite.

More from the Intelligence Layer

Every module, one growth engine.

Our SEO for real estate builds on these modules of the Spacebird Intelligence Layer.

Frequently asked questions about SEO for real estate

Why is SEO important for an estate agency?+

Because buyers find your properties on the portals, but sellers and landlords look for an agent themselves. Whoever ranks at the top in Google for ‘property valuation’ in their town gets the enquiry. What’s more, AI assistants largely draw their recommendations from websites that perform well and are clearly written.

What does SEO for an estate agency cost at Spacebird?+

Our plans start from €895/month. With a 2-year contract you save up to 30%. Which plan fits depends on the size of your website, your market and your ambitions. You’ll find all plans on our pricing page, or request your free AI visibility plan and an expert will recommend the plan that fits.

How quickly does SEO bring in extra valuation requests?+

Technical improvements, such as indexing and expired listing pages, often take effect within a few weeks. New area pages and guides usually need three to six months to rank solidly, depending on your area and your competitors. In Cockpit you see every month what is improving.

Can my agency compete with the big property portals?+

On broad terms such as ‘house for sale’ plus a city, that’s hard. On the questions of sellers and landlords, such as ‘choosing an estate agent’ or ‘property valuation’ in your town, definitely. That’s where local agencies often win with strong area pages, clear explanations and genuine reviews.

Is SEO worthwhile for new-build developments?+

Yes. Prospective buyers search for a long time before deciding, often by development name, town or property type. A dedicated development page with plans, prices, timing and local information ranks for those searches, and builds authority for your next development.

Does Spacebird also work for block managers and property managers?+

Yes. Block and property managers are mainly searched for by town and building type, such as ‘block management Manchester’. We build service and town pages that rank for those searches, and strengthen your area in Google Maps with local SEO. If you also want to be found in other languages, our approach to multilingual SEO can help.

How will your business be found in AI?

Request your free AI visibility plan. An expert analyses your business and contacts you within 1 working day to present your plan in person.

Visibility scan
yourbusiness-example.com
GoogleModerate
AI answersLow
ContentLimited
+Search opportunities you’re still missing today – you’ll find them in your plan.
Illustrative example