Spacebird helps lawyers get found at the moment someone is looking for legal help. Per practice area and per region in Google, and recommended when clients ask AI for a lawyer. With a dedicated expert who respects your professional code of conduct.
Less dependence on referrals and ads, more direct enquiries from a channel you own. Here is how we approach it for lawyers.
Family law, employment law, motoring law or corporate law: every area gets its own clear page. That way Google finds you for the matter the client is searching for, not just your firm’s name.
We match your practice areas to what people actually type, such as ‘divorce lawyer Leeds’ or ‘unfair dismissal solicitor’, and to the regions where you practise.
Legal advice is a sensitive topic for Google. That’s why we clearly show who you are: your lawyers, their professional registration, experience and publications, on a fast site with a clear structure.
What does a divorce cost? How long is my notice period? Clear answers to what clients google. Created with AI, reviewed by experts and only published after your approval.
More and more people ask ChatGPT or Google which lawyer to choose. With clear profiles, structured data and consistent firm details everywhere, you make it into those answers.
Free: an expert analyses your main practice areas, your competitors in your region and your visibility in Google and AI, and presents your personal AI visibility plan.
Get your AI visibility plan →We go through your website: practice areas, lawyer profiles, structure, speed and your visibility in Google and AI.
We put search demand next to your practice and region, so we start with the areas of law and cities that generate the most enquiries.
We tackle issues with indexing, speed, mobile use and structured data in order of impact on your enquiries.
Practice area pages and answers to legal questions in natural, local English, and in other languages if you also advise clients in other languages. You approve all content.
We publish and track in Cockpit how your rankings, AI mentions and enquiries through your website grow.
An expert analyses your firm, contacts you within 1 working day and personally presents for which practice areas and in which regions clients can’t find you in Google and AI today.
Get your AI visibility plan →Anyone with a legal problem first asks ChatGPT, Perplexity or Google. They explain the basics and often name a few firms straight away. Lawyers with clear practice area pages, recognisable expertise and consistent details make that shortlist. The rest don’t get mentioned, however good they are in court.
What makes law firms different locally, and how we take that into account.
Clients look for a lawyer close to home or to the court where their case is heard. We build pages per city and region, and get your Google Business Profile in order for each office.
If your clients search in more than one language, we align language versions, hreflang and keywords per language, so your firm is found separately in each language.
Clients search with their own legal terms, such as ‘redundancy pay’, ‘small claims court’ or ‘legal aid lawyer’. We base your pages on local search data and the law that applies in your jurisdiction.
Lawyers work within strict professional rules. That’s why we take your code of conduct into account in every piece of copy, and make the right details visible to clients, Google and AI.
Lawyers may market their services within the rules of their professional body. That means truthful, dignified and respecting client confidentiality: no client names, no claims you can’t substantiate. You always have the final say.
State which professional body you are registered with, your professional title and your company registration details, consistently everywhere. That way a client immediately knows who they are dealing with, and Google and AI assistants recognise your firm as a reliable source.
Do you also take on legal aid work? Many people search for whether they qualify for legal aid or free legal advice. A clear page on this helps them and makes you findable for those searches.
Our SEO for lawyers builds on these modules of the Spacebird Intelligence Layer.
Because many clients start their search online, with a concrete question or with a practice area and a city. Whoever ranks at the top gets the enquiry without paying per click. On top of that, AI assistants take a large share of their recommendations from websites that rank well and are clearly written.
Our plans start from €895/month. With a 2-year contract you save up to 30%. Which plan fits depends on the size of your website, your market and your ambitions. You’ll find all plans on our pricing page, or request your free AI visibility plan and an expert will recommend the plan that fits.
Technical improvements and a strong Google Business Profile often take effect within a few weeks. New practice area pages and legal articles usually need three to six months to rank solidly, depending on your region and your competitors. In Cockpit you see every month what is improving.
In most jurisdictions, yes. Lawyers may market their services as long as it is truthful, dignified and respects client confidentiality. SEO fits that well: you inform clients with clear explanations of your practice areas. We avoid misleading claims and client details, and you approve every text. If you’re unsure about a rule, check with your professional body.
Usually, yes. Someone searching for ‘employment lawyer Bristol’ wants a page about exactly that. One generic page with all your areas rarely ranks. We build a page per practice area and, where it makes sense, per city or region, with unique content and no copies with a different place name.
AI assistants mention lawyers they understand well and can verify. Make sure you have a clear page per practice area, profiles with registration and experience, and consistent firm details everywhere, including your Google Business Profile. Read how we approach this under AI SEO and GEO and local SEO. With the free AI visibility check you can see whether AI already mentions your firm today.
Request your free AI visibility plan. An expert analyses your business and contacts you within 1 working day to present your plan in person.
