Spacebird helps jewellers, diamond dealers and goldsmiths get found by people who spend weeks searching for that one ring. Couples find your collections in Google, and AI assistants mention your business when someone asks where best to buy an engagement ring. With a dedicated expert who knows the sector.
You don’t buy an engagement ring in one evening. Whoever is visible during all those weeks of research gets the appointment. Here is how we approach it for jewellery and diamonds.
There are often weeks between the first search and buying a ring. We make sure you show up at every step: inspiration, comparing, setting a budget and choosing a jeweller.
We link your collections to searches such as ‘oval diamond engagement ring’ or ‘bespoke wedding rings Manchester’, instead of broad terms without buying intent.
Collection pages per ring type, stone shape and precious metal, with unique copy, sharp images and accurate details per piece. That way Google finds your whole range, including pieces you mainly show in your showroom.
Explanations of the 4 Cs, certificates, lab-grown versus natural diamonds and ring sizes. Created with AI, reviewed by experts and only published after your approval.
More and more people ask ChatGPT or Google where to buy an engagement ring. With clear information about your craftsmanship, certificates and reviews, your business makes it into those answers.
Free: an expert analyses your main collections, your competitors and your visibility in Google and AI, and presents your personal AI visibility plan.
Get your AI visibility plan →We go through your website: collections, pages per ring or piece, appointment page, speed and your visibility in Google and AI.
We put search demand next to your margins and your range, so we first work on the collections that deliver the most, such as engagement or wedding rings.
We tackle problems with indexing, metal and stone variants, heavy images and load time in order of impact.
Collection copy, buying guides and the story of your workshop in natural, local English, and in other languages if you also serve customers from abroad.
We publish and track in Cockpit how your rankings, AI mentions and appointment requests grow.
An expert analyses your business, contacts you within 1 working day and personally presents for which ring and jewellery searches customers are ending up with your competitor today.
Get your AI visibility plan →Anyone looking for an engagement ring asks ChatGPT, Perplexity or Google what a good diamond costs, what a certificate is worth and which jeweller to trust. Businesses with clear explanations, visible certificates and strong reviews make the shortlist. The rest don’t get mentioned, however beautiful their rings.
What makes jewellers and diamond dealers different, and how we take that into account.
Anyone searching for ‘jeweller Leeds’ or ‘wedding rings Bristol’ wants to visit. We get your Google Business Profile, opening hours and booking options in order, so you appear on the map and in the local results.
Your customers may speak different languages, and some travel a long way for a diamond. We align language versions, hreflang and keywords per language, so each version gets found on its own.
Buyers search in their own words, such as ‘engagement rings near me’, ‘jeweller’ plus the name of their town, or ‘lab-grown diamond ring’. We base your collections and guides on search data from your own market.
With a purchase worth thousands, trust decides. We put these details visibly on your collection pages and in your buying guides, and make them readable for Google and AI.
Buyers want to know whether a diamond comes with a certificate from a lab such as GIA, IGI or HRD Antwerp, and what that means. We explain the difference in your buying guides and show which certificate belongs to each stone.
Many buyers deliberately look for responsibly sourced stones, a workshop that makes pieces in-house or a jeweller who buys directly from a diamond centre. If that applies to you, we make it recognisable for searchers, Google and AI.
Many countries limit cash payments for high-value purchases and have anti-money-laundering rules for dealers in precious stones. So state clearly how customers can pay for a ring, alongside your company number, address and any required registration.
Our SEO for jewellery and diamonds builds on these modules of the Spacebird Intelligence Layer.
Because many buyers of an engagement or wedding ring search online first before visiting a jeweller. Whoever is visible during that period with clear explanations and beautiful collections gets the showroom appointment. What’s more, AI assistants largely draw their recommendations from websites that perform well and are clearly written.
Our plans start from €895/month. With a 2-year contract you save up to 30%. Which plan fits depends on the size of your website, your market and your ambitions. You’ll find all plans on our pricing page, or request your free AI visibility plan and an expert will recommend the plan that fits.
Technical improvements and a complete Google Business Profile often take effect within a few weeks. New collection copy and buying guides usually need three to six months to rank solidly, depending on your area and your competitors. In Cockpit you see every month what is improving.
Yes. Even people who end up buying the ring in store often choose the jeweller online. SEO makes sure you get found during that search and that visitors can easily book an appointment. So you measure the result in appointments and visits, not just online sales.
On broad terms that’s hard; on specific questions, ring types and your own area, definitely. That’s where independent jewellers and goldsmiths often win with their own designs, bespoke work, honest explanations about diamonds and personal advice in the showroom.
Not necessarily for every piece, but a guide price does help. Someone searching for ‘engagement ring under £3,000’ wants to know whether you fit their budget. A starting price per collection or a clear explanation of what determines a diamond’s price builds trust and brings in more appointments than a page with no indication at all.
Request your free AI visibility plan. An expert analyses your business and contacts you within 1 working day to present your plan in person.
