SpacebirdFree AI plan
SEO for financial services

SEO for financial services: found and trusted in Google and AI.

Spacebird helps wealth managers, brokers, credit intermediaries and financial planners get more enquiries without paying for every click. Clients find your firm in Google, and AI assistants mention you when someone asks a money question. With a dedicated expert who knows your sector.

✓ For financial service providers
What you get

What does SEO do for your financial firm?

Less dependence on comparison sites and ads, more enquiries from clients who already trust you before they call. Here is how we approach it.

01

Trust that Google can see

Google judges financial pages more strictly than others. We make visible who is behind your advice: your advisers, your regulatory registration, your experience and who reviews your content.

02

Found on concrete money questions

We match your services to what people actually type, such as ‘remortgage advice’ or ‘health insurance for self-employed’, instead of broad terms without a clear question.

03

A site Google understands

A clear structure per service, client group and region, fast pages and structured data about your firm and advisers. That way Google immediately understands what you do, for whom and where.

04

Content that stays within the rules

Explanations, comparisons and answers to frequently asked questions, without promises about returns. Created with AI, reviewed by experts and only published after your approval.

05

Mentioned by AI assistants

More and more people ask ChatGPT or Google how a loan, insurance policy or pension plan works. With clear, reliable explanations and a strong profile, your firm makes it into those answers.

How many enquiries is your firm missing out on?

Free: an expert analyses your main services, your competitors and your visibility in Google and AI, and presents your personal AI visibility plan.

Get your AI visibility plan →
How it works

From analysis to more enquiries in five steps.

1

Firm analysis

We go through your site: structure, service pages, trust signals, speed and your visibility in Google and AI.

2

Opportunities per service

We put search demand next to your services and your ideal client, so we start with what delivers the most: credit, insurance, planning or wealth management.

3

Technical setup and trust in order

We tackle indexing, speed, structured data and your legally required disclosures in order of impact on your enquiries.

4

Content that’s accurate

Service pages, explanations and comparisons in natural, local English, and in other languages if you also advise clients in other languages. Always submitted to you for review first.

5

Publish and track

We publish and track in Cockpit how your rankings, AI mentions and enquiries through your site grow.

Free AI visibility plan

See it for your firm.

An expert analyses your business, contacts you within 1 working day and personally presents for which financial questions clients can’t find you in Google and AI today.

Get your AI visibility plan →
The difference

Not a list of SEO tasks, but a growth engine for your firm.

A traditional SEO agency
✕One-off audit, then silence
✕Generic copy that ignores financial rules
✕Focus on rankings instead of enquiries
✕No visible advisers or expertise
✕No attention to AI answers
Spacebird
✓Analysis and execution every month
✓Priorities based on your best services
✓Nothing goes live without your approval
✓Visible in Google and AI assistants
✓A dedicated expert who knows financial services
Why now

Clients increasingly ask AI their money questions.

Anyone who wants to know how a mortgage works, which insurance fits or how to plan a gift to their children asks ChatGPT, Perplexity or Google. Firms with clear, reliable explanations and a recognisable expert make it into those answers. The rest don’t get mentioned, however good their advice.

Local

Financial services in your market.

What makes the market for financial services different locally, and how we take that into account.

01

Banks and comparison sites

Big banks, insurers and comparison sites top the results for broad terms. We find the specific questions, client groups and situations where you, as an independent firm, can win.

02

Findable in your own region

Many clients look for an adviser nearby, such as ‘insurance broker Bristol’. We get your Google Business Profile, your area pages and your firm details in order, so you stand out locally.

03

Search terms the way your clients type them

Clients search with their own words, such as ‘mortgage broker’, ‘private health insurance’ or ‘pension savings’. We base your pages on local search data and the rules that apply in your market.

Within the rules

What clients and regulators expect from your site.

In financial services, trust decides the first contact. We put these details on your site correctly and visibly, and readable for Google and AI.

01

Your regulatory registration visible

Insurance intermediaries, credit brokers and financial advisers are usually registered with the financial regulator. With your registration number, company number and address stated clearly and consistently everywhere, clients, Google and AI can see you are authorised.

02

Credit advertising within the rules

Pages about consumer credit often have to include mandatory risk warnings and, when you quote costs, a representative example. We take your local advertising rules into account in every text you approve.

03

Clients in more than one language

Do you advise clients in more than one language? Then they search with different words for the same services. We build a version per language that is found on its own.

More from the Intelligence Layer

Every module, one growth engine.

Our SEO for financial services builds on these modules of the Spacebird Intelligence Layer.

Frequently asked questions about SEO for financial services

Why is SEO important for a financial firm?+

Because most clients search for themselves before they contact an adviser. Whoever appears with clear, reliable explanations earns trust before the first conversation. Organic traffic has no cost per click, and AI assistants take most of their answers to money questions from sites that rank well and are clearly written.

What does SEO for financial services cost at Spacebird?+

Our plans start from €895/month. With a 2-year contract you save up to 30%. Which plan fits depends on the size of your website, your market and your ambitions. You’ll find all plans on our pricing page, or request your free AI visibility plan and an expert will recommend the plan that fits.

How quickly does SEO deliver more enquiries?+

Technical improvements and a stronger Google Business Profile often take effect within a few weeks. New service pages and explanations usually need three to six months to rank solidly, because Google is extra cautious with financial topics. In Cockpit you see every month what is improving.

Does the content stay within the rules for financial promotions?+

We write informatively and neutrally: no investment advice, no promises about returns and no misleading comparisons. We include mandatory disclosures, such as your regulatory registration or the risk warnings for credit advertising. Nothing goes live without your approval, and final responsibility for your communications stays with you.

Can my firm compete with banks and comparison sites?+

On broad terms that’s difficult; on specific questions, client groups and regions it certainly is possible. That’s where independent firms often win, with more personal explanations, a recognisable adviser and local strengths, such as a nearby office you can simply walk into.

How do I make sure AI assistants mention my firm?+

AI assistants mainly mention sources they can verify. That’s why we answer your clients’ questions clearly and completely, make your advisers and your regulatory registration visible, and keep your firm details consistent everywhere. In Cockpit you track how often your firm appears in AI answers.

How will your business be found in AI?

Request your free AI visibility plan. An expert analyses your business and contacts you within 1 working day to present your plan in person.

Visibility scan
yourbusiness-example.com
GoogleModerate
AI answersLow
ContentLimited
+Search opportunities you’re still missing today – you’ll find them in your plan.
Illustrative example