SpacebirdFree AI plan
SEO for logistics and transport

SEO for logistics and transport: more enquiries from Google and AI.

Spacebird helps hauliers, freight forwarders and warehousing companies get more quote requests. Shippers find your services and routes in Google, and AI assistants mention your company when someone is looking for a logistics partner. With a dedicated expert who knows the sector.

✓ For logistics companies
What you get

What does SEO do for your logistics company?

Less dependence on tenders, brokers and freight exchanges, more direct enquiries from a channel you own. Here is how we approach it for logistics and transport.

01

Enquiries per service and route

Shippers don’t search for ‘transport’, but for ‘groupage UK–Italy’ or ‘refrigerated transport Felixstowe’. We build a page for every service, route and region that answers exactly that question.

02

Found for your specialisms

ADR, chilled and frozen transport, abnormal loads, customs or e-fulfilment: that’s where your margin is. We make those specialisms findable for people who need exactly that, instead of broad terms that never lead to an enquiry.

03

A site Google understands

Clear pages per service, route and location, a fast site and language versions that don’t get in each other’s way. That way Google finds your full offering, not just your homepage.

04

Content that removes doubt

Answers on storage capacity, certifications, delivery times, insurance and tracking. Created with AI, reviewed by experts and only published after your approval.

05

Recommended by AI assistants

Buyers and logistics managers increasingly ask ChatGPT or Google which partner to contact. With clear service information, structured data and strong references, your company makes it into those answers.

How many enquiries is your company missing out on?

Free: an expert analyses your main services and routes, your competitors and your visibility in Google and AI, and presents your personal AI visibility plan.

Get your AI visibility plan →
How it works

From analysis to more enquiries in five steps.

1

Site check

We go through your website: services, routes, locations, quote form, speed and your visibility in Google and AI.

2

Opportunities per service and route

We put search demand next to your capacity and margins, so we first work on the services and lanes that deliver the most.

3

Technical setup in order

We tackle problems with indexing, language versions, duplicate pages and load time in order of impact on your enquiries.

4

Content that generates enquiries

Service, route and sector pages in clear English, and in other languages for shippers from other language areas.

5

Publish and track

We publish and track in Cockpit how your rankings, AI mentions and quote requests grow.

Free AI visibility plan

See it for your logistics company.

An expert analyses your business, contacts you within 1 working day and personally presents which services and routes shippers are finding with your competitors in Google and AI today.

Get your AI visibility plan →
The difference

Not one-off SEO tasks, but a growth engine for your logistics company.

A traditional SEO agency
✕One-off audit, then silence
✕One general services page for everything
✕Focus on visitors instead of enquiries
✕No eye for ADR, chilled transport or customs
✕No attention to AI search
Spacebird
✓Analysis and execution every month
✓Priorities based on capacity and margin
✓Pages per service, route and specialism
✓Visible in Google and AI assistants
✓A dedicated expert who knows logistics
Why now

Shippers increasingly ask AI which partner to choose.

Anyone looking for a haulier, freight forwarder or warehousing partner asks ChatGPT, Perplexity or Google for a shortlist. Logistics companies with clear service pages, stated certifications and strong references make that list. The rest don’t get mentioned, however good their service.

Local

Logistics in your market.

What makes logistics companies different, and how we take that into account.

01

Competition from big players

International groups and freight platforms rank at the top for broad terms such as ‘haulage company’. We find the services, routes and niches where you, as a specialist company, can win.

02

Shippers in every language

Your customers may be at home or across Europe. We align language versions, hreflang and keywords per language, so every shipper finds you in their own language.

03

Search terms the way the sector types them

Shippers search with industry jargon, such as ‘groupage’, ‘FTL’, ‘cross-dock’ or ‘bonded warehouse’. We base your pages on search data from your market and on the words your customers actually use.

Built for trust

What shippers expect on your website.

Trust decides the enquiry. We put these details visibly on your service and route pages, and make them readable for Google and AI.

01

Ports and logistics hubs

Shippers look for a partner near the major ports, airports and logistics hubs in their region. We create pages per location and region, so you get found where the goods actually pass through.

02

Licences and certifications

Your operator’s or freight forwarding licence, AEO status, ADR or GDP: clearly stated and consistent everywhere. That builds trust with buyers, Google and AI.

03

Finding drivers and staff

Drivers and warehouse staff are hard to find. A site that ranks well for ‘HGV driver jobs’ in your area brings in job applications as well as customers.

More from the Intelligence Layer

Every module, one growth engine.

Our SEO for logistics and transport builds on these modules of the Spacebird Intelligence Layer.

Frequently asked questions about SEO for logistics and transport

Why is SEO important for a transport or logistics company?+

Because shippers increasingly search for and compare partners online before asking for a quote. Whoever ranks well in Google for their services, routes and specialisms gets direct enquiries without a broker. What’s more, AI assistants largely draw their recommendations from sites that perform well and are clearly written.

What does SEO for a logistics company cost at Spacebird?+

Our plans start from €895/month. With a 2-year contract you save up to 30%. Which plan fits depends on the size of your website, your market and your ambitions. You’ll find all plans on our pricing page, or request your free AI visibility plan and an expert will recommend the plan that fits.

How quickly does SEO bring in extra quote requests?+

Technical improvements, such as indexing and language versions, often take effect within a few weeks. New service and route pages usually need three to six months to rank solidly, depending on your niche and your competitors. In Cockpit you see every month what is improving.

Is SEO worthwhile if we mainly work through our network and tenders?+

Yes. Even people who come to you through a recommendation or tender check your website first. A site that clearly shows your services, capacity and certifications makes you more credible on the shortlist. And new shippers outside your network find you without you having to pick up the phone.

Can we compete with large international logistics groups?+

On broad terms that’s hard; on specific services, routes and regions, definitely. That’s where specialist companies often win with more concrete pages, clear capacity and local strengths such as a site near the port and personal contact.

Does SEO also help to find drivers and warehouse staff?+

Yes, as a side benefit. Candidates search for terms such as ‘HGV driver jobs Manchester’ or ‘warehouse operative Leeds’. An easy-to-find jobs page with clear information on your area, routes, required licence category and working conditions attracts applicants without extra advertising costs. Your customer pages and your vacancies also reinforce each other in Google.

How will your business be found in AI?

Request your free AI visibility plan. An expert analyses your business and contacts you within 1 working day to present your plan in person.

Visibility scan
yourbusiness-example.com
GoogleModerate
AI answersLow
ContentLimited
+Search opportunities you’re still missing today – you’ll find them in your plan.
Illustrative example